The BTM Podcast with Martin Kaswurm and Florian Gschwandtner explores business, technology, and entrepreneurship through founder stories and insights. In 2025, they launched the BTM Event, bringing the podcasts themes to life with live keynotes and discussions.

The BTM Podcast with Martin Kaswurm and Florian Gschwandtner explores business, technology, and founder mindset through stories and insights In 2025, they launched the BTM Event, bringing the podcasts themes to life with live keynotes and discussions.

Disclaimer: This project was realized during my time as Senior Graphic Designer at Chaka2.

Disclaimer:This project was realized during my time as Senior Graphic Designer at Chaka2.

Client

BTM Podcast / Chaka2

Field

Event

Services

Logo Design
Visual Identity Design
Creative Content
Art Direction

Colour Palette

Black conveys authority and credibility, white offers a clean backdrop, and BTM yellow adds vibrancy and creativity. Together, they create a bold, readable, and memorable visual identity.

BLACK

Pantone® Black C
C40 M20 Y20 K100
#000000

WHITE

Pantone® 7527 C
C4 M6 Y7 K0
#F2EBE7

BTM YELLOW

Pantone® 109 C
C5 M0 Y100 K0
#fde900

Logos

BTM Podcast Logo

The podcast logo features a large “BTM,” standing for Business, Technology & Millions, which is clearly explained underneath to immediately communicate the podcast’s focus. A single, bold speech bubble represents focused conversation between the two hosts, while the minimal, high-contrast design ensures strong readability across platforms.

BTM Event Logo

The event logo builds on the same visual language but introduces multiple speech bubbles in different sizes to represent keynotes, panels, and ongoing conversations. This evolution preserves brand consistency while visually expressing scale, variety of voices, and the interactive nature of a live event.

Podcast Cover

The podcast’s cover features the large logo in high-contrast yellow, ensuring clear visibility on mobile even when minimized. The Hosts portraits and full names build instant trust, while the included URL supports off-platform marketing. Resulting in a professional cover optimized for discoverability in the business podcast space.

Typography

A clean, modern sans-serif with strong geometric shapes that communicate clarity and professionalism. Its bold weights ensure excellent readability at small sizes, while the lighter cuts add flexibility for longer text or digital content.

The BTM Event 2025


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