The BTM Podcast with Martin Kaswurm and Florian Gschwandtner explores business, technology, and entrepreneurship through founder stories and insights. In 2025, they launched the BTM Event, bringing the podcast’s themes to life with live keynotes and discussions.
The BTM Podcast with Martin Kaswurm and Florian Gschwandtner explores business, technology, and founder mindset through stories and insights In 2025, they launched the BTM Event, bringing the podcast’s themes to life with live keynotes and discussions.
Disclaimer: This project was realized during my time as Senior Graphic Designer at Chaka2.
Disclaimer:This project was realized during my time as Senior Graphic Designer at Chaka2.
Client
BTM Podcast / Chaka2
Field
Event
Services
Logo Design
Visual Identity Design
Creative Content
Art Direction
Colour Palette
Black conveys authority and credibility, white offers a clean backdrop, and BTM yellow adds vibrancy and creativity. Together, they create a bold, readable, and memorable visual identity.
BLACK
Pantone® Black C
C40 M20 Y20 K100
#000000
WHITE
Pantone® 7527 C
C4 M6 Y7 K0
#F2EBE7
BTM YELLOW
Pantone® 109 C
C5 M0 Y100 K0
#fde900
Logos
BTM Podcast Logo
The podcast logo features a large “BTM,” standing for Business, Technology & Millions, which is clearly explained underneath to immediately communicate the podcast’s focus. A single, bold speech bubble represents focused conversation between the two hosts, while the minimal, high-contrast design ensures strong readability across platforms.
BTM Event Logo
The event logo builds on the same visual language but introduces multiple speech bubbles in different sizes to represent keynotes, panels, and ongoing conversations. This evolution preserves brand consistency while visually expressing scale, variety of voices, and the interactive nature of a live event.
Podcast Cover
The podcast’s cover features the large logo in high-contrast yellow, ensuring clear visibility on mobile even when minimized. The Hosts portraits and full names build instant trust, while the included URL supports off-platform marketing. Resulting in a professional cover optimized for discoverability in the business podcast space.
Typography
A clean, modern sans-serif with strong geometric shapes that communicate clarity and professionalism. Its bold weights ensure excellent readability at small sizes, while the lighter cuts add flexibility for longer text or digital content.










