PUMA’s ULTRA football boot line was activated through two European launch events translating speed and performance into experience.
PUMA’s ULTRA football boot line was activated through two European launch events translating speed and performance into experience.
Disclaimer: This project was realized during my time as Senior Graphic Designer at Chaka2.
Disclaimer:This project was realized during my time as Senior Graphic Designer at Chaka2.
Client
Puma
Field
Sport Event
Services
Event Branding
Brand Application
Print & Environmental Design
Digital & Motion Design
PUMA Ultra Unterhaching
In 2022, the PUMA ULTRA launch in Munich brought athletes, media, and influencers together for high-energy speed challenges and match scenarios, with Kingsley Coman as a special guest.
PUMA Ultra Milan
The momentum continued in 2024 at the PUMA ULTRA Milan event, where Tastemakers competed in a go-kart race, spotlighting the latest ULTRA boots with innovative carbon technology.
