ARX designs performance-drive apparel and gear for adventurers who move seamlessly between nature and urban life.
ARX designs performance-drive apparel and gear for adventurers who move seamlessly between nature and urban life.
Disclaimer: This project is a conceptual design study.
Disclaimer:This project was realized during my time as Senior Graphic Designer at Chaka2.
Client
ARX
Field
Outdoor & Adventure Lifestyle
Services
Brand Strategy & Positioning
Visual Identity Design
Creative Content & Art Direction
Copywriting & Messaging
Built forEveryTerrain
ARX is born from the spirit of adventure, designed for both mountain peaks and city streets. Every piece blends technical performance with modern style, empowering a community driven by movement, exploration, and shared experience. Rooted in youth culture and the collective energy of those who live without limits, ARX unites individuals who push boundaries together—on trails, in cities, and everywhere in between.
Colour Palette
A soft Natural Chalk, a rugged Basalt Shadow, and a crisp Glacial Blue come together to reflect the raw textures, strength, and clarity of mountain environments.
BASALT SHADOW
Pantone® Black 6 C
C0 M0 Y0 K90
#191818
NATURAL CHALK
Pantone® 7527 C
C4 M6 Y7 K0
#F2EBE7
GLACIER BLUE
Pantone® 279 C
C72 M34 Y0 K0
#379DFF
Logo
Flowing and adaptable, the logo reveals its flexibility, while varying sizes showcase its clarity and versatility across every application.
Photography Style
Calm and immersive, each shot is slow, minimal, and bathed in natural colors. By lingering on simple moments, the visuals capture the retreat’s quiet essence — peaceful, grounding, and deeply connected to nature.
Typography
The font is performance-ready, modern, youth-driven, and adaptable across both rugged outdoor and urban contexts, communicating confidence, clarity, and movement while remaining clean and contemporary.
Bringing the Brand to Life
Through carefully crafted mockups, the identity steps off the page and into real life — calm, immersive, and authentic. Each application shows how the brand translates into tangible experiences, turning design into atmosphere and vision into presence.
